It's tough to dress for the Canadian weather. It could be chilly in the morning, warm in the afternoon, and a sudden drop to unbearable temperatures at night. In case you didn't know, I'm referring to the Fall season. Imagine the winter! Some of the winters were so bad, I can count in one hand on how many social functions I went to.
It also didn't help that I was working for my father as a construction worker and I was outside for most of my days. If you were anything like me, you were bundled up with multiple layers and felt very stiff. My winter jacket weighed on me and my long johns were wrapped tight against my legs. It was extremely uncomfortable.
During that time, I probably ran through seven to eight pairs of jeans. I ended up buying a few pairs of fleece-lined jeans but felt a bit like a waste. I was only able to wear them for a few months. I wanted to find a very thick pair of stretchy jeans for the winter, but make them not so thick for the summer.
I immediately went to my uncle's clothing manufacturing company based out of Toronto, Ontario. He had many contracts with the top clothing brands so I knew he would be the best person to resolve my dilemma. I wanted to manufacture an affordable pair of practical jeans in Canada, and for Canadians. We worked endlessly and came up with many styles that's perfect for all Canadians.
Our Goals:
1. Jeans that can be worn year-round (accommodate drastic temperature fluctuation in Canada)
2. Comfortable
3. Stylish & Trendy
Jeans for Canadians:
Our number one goal was to find a product that helps with the drastic temperature changes in Canada. A pair of denim jeans that can be a one-stop-shop for any season, particularly the winter. We came up with a design that incorporates a soft comfortable polyester-spandex liner and we fit them perfectly into our denim jeans. We attached a zipper connecting the denim to the liner, so it comes on and off as you please. When its colder, leave the liner on, and when it's warmer, simply unzip the zipper from the waistband, unbutton the two bottom legs, and remove.
Comfort:
Our products are designed with comfort in mind. Our detachable liner fits perfectly into the denim to prevent bunching. This allows for sufficient airflow to prevent your legs from overheating. The stretch between the denim and liner are also identical. This helps with your range of motion and will not feel stiff, like you have multiple layers on. We completed many tests and we found the perfect balance between comfort and durability.
Stylish & Trendy:
This is definitely a focus for our men's jeans. We asked ourselves, what do people want when looking for a pair of jeans. Answer: Something that you can wear anywhere. Whether your grocery shopping, helping your friend move, or even going out on a date; you'll want to have a pair of jeans that can do it all. We designed our cuts and fades for a rugged look that blends beautifully with a tee-shirt, a hoodie, or even a dress shirt.